Elizabeth Arden is now one of the biggest names in the cosmetics industry. It owns, manufactures, and licenses about a hundred perfumes, while distributing twice that amount of fragrances to retailers. These scents are marketed under different brand names such as Elizabeth Arden, 5th Avenue, Red Door, and her White Diamonds. In addition, the company produces and sells colognes and skin care products and other cosmetics.
The founder, Elizabeth Arden, was actually born Florence Nightingale Arden in Ontario, Canada. She took and worked at a lot of odd jobs before settling into the one that she would stay in for most of her life. Moving to New York City when she was twenty four, she worked shortly for a pharmaceuticals company, and then for Eleanor Adair, a "beauty culturist". With her flair for business, experimentation, and innovation - as well as a real drive for success - the foundation of the company was not far behind.
In 1912, Arden traveled to France to learn the beauty techniques employed in Paris beauty salons. When she came back to America, she brought back more than new knowledge. She also brought back a collection of tinted powders and rouges that she had created. At the time, makeup was usually reserved for stage performers, and this represented one of the first major innovations that the company would introduce to the cosmetics market.
The next major development came when Arden collaborated with A. Fabian Swanson, a chemist, to create a "fluffy" face cream. The product they came up with was named Venetian Cream Amoretta, as well as the accompanying skin lotion, which became a success. This led to a long and fruitful partnership. This was the beginning of a scientific approach to the cosmetics industry, and this company philosophy eventually affected the rest of the industry.
The company continued to grow and prosper under the alert and careful direction of its founder. She died, after a long and full life, in 1966. The company eventually was acquired from Unilever by FFI, which is a New York company. And up to today, the name Elizabeth Arden is synonymous with quality and style.
Find Elizabeth Arden perfumes and colognes at Perfume Center. Read more about Elizabeth Arden perfumes
Source: www.articlesphere.com
